Challenge
A digital marketing agency managed campaigns for dozens of clients across multiple ad platforms. Manual data pulling, reporting, client updates, and QA checks consumed hours daily. The agency needed a reliable automation system to centralize data, reduce human error, and accelerate campaign execution.
Our Approach
We redesigned the agency’s operational backbone with n8n as the orchestration layer.
Discovery phase
Blueprinting the ideal campaign workflow
- Conducted a full audit of campaign workflows from client intake to reporting
- Designed a universal data model and streamlined reporting templates
- Mapped automation touchpoints that replaced redundant steps
Development & Stack
Automating cross-channel execution
- Integrated all ad accounts via Meta Ads and Google Ads APIs
- Built workflows for data extraction, normalization, and analytics exports
- Connected Notion and Slack to create automated client-update pipelines
AI & Automation Intelligence
Keeping campaigns healthy automatically
- Used AI models to flag underperforming ads and suggest next steps
- Implemented automated QA scripts that detect inconsistent metrics
- Added anomaly alerts for sudden spend spikes or CTR drops
Solution
The agency now runs an end-to-end automation system that handles daily reporting, data validation, client communications, and campaign monitoring. Campaign setup, QA, and updates move faster while teams focus on creative optimization instead of data wrangling.
Key capabilities delivered:
- Automated multi-channel reporting with consistent templates
- AI-powered campaign health insights to surface fixes early
- Cross-tool data orchestration across ads, sheets, and messaging
- Client-ready presentation exports generated on schedule
Why It Matters
This project demonstrates how agencies can leverage n8n to scale efficiently without expanding headcount. It highlights Excality’s ability to blend automation, analytics, and AI enhancement into a streamlined marketing workflow foundation.